Publishing high-authority thought leadership has been a key tactic for marketers struggling to create AI answer engine visibility for their knowledge-driven companies. But in the eyes of the AI authority frameworks that determine what experts appear in AI query responses, where a thought leadership article is published appears to be more important than the quality of the piece.

Whack-a-mole may have been a fun game to play at a carnival, but it's a lousy way for sellers to target new customers.

Selling should be a planned and strategic process, not a snap reaction to the latest prospect that just popped up...