The XP Process
Your team is busy, which is why our process is designed to make it easy to reach your audience with the answers and insights they need most — and build expert authority in the process.
What To Expect
AI has changed the game. It’s never been easier to produce generative slop, meaning it’s only gotten harder for brands and experts to stand out. The old SEO content marketing rulebook is getting thrown out and being replaced by the need for high quality, high authority content.
1.
The XP Dispatch
Your key to expert insights starts with an XP Dispatch targeted to the concerns of your audience. Our custom, tailored dispatches offer your team news assignments guaranteed to interest audiences and editors alike.
2.
The Interview
A 45 minute interview between our editors and your expert, where we get to the heart of the news assignment and the answers your audience needs to hear.
3.
The Pitch
Our team of placement editors gets your piece in front of top editors at the publications that matter most to your audience. We guarantee publication, or your piece is on us.
4.
The Piece
We produce an publication-ready article bylined by your expert, giving your team full editorial control to make sure it aligns with your message and voice.
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Whether you’re looking to connect with new investors, new clients, government officials, or fellow industry leaders, we know what messages you need to connect. Learn more about our industry success stories.