The internet is undergoing a profound transformation, shifting from a human-centric interaction paradigm to one increasingly mediated by autonomous AI agents. This "agentic revolution" necessitates a radical rethinking of product design patterns and business models. Companies that fail to cater to a growing number of machine internet "users" risk not just a decline in usage, but complete invisibility in the AI economy.

AI is rapidly reshaping how people discover and evaluate companies online, fundamentally altering the rules for what makes a website succeed. To stand out in this new era, organisations must begin to gear their strategy toward the AI models that will recognise and recommend them.