Published Articles
What Content Creators Can Learn About Sound Design From Modern Hollywood Productions
Sound design is a top component of breakout Hollywood productions - note the original "Star Wars" and the recent "Top Gun: Maverick." The same should apply to video content creators - everyone from YouTubers to aspiring movie director...
How to Build a Company That Excels at Both Leading and Coaching - and Why It's Important
Companies, in an effort to be more efficient, are thinking twice about how many middle managers they need. And that makes it more important than ever to move from managing people to leading and coaching so they can do their jobs without the kind...
GENERATIVE AI-HOW MARKETERS CAN PROTOTYPE, EXPERIMENT AND LEARN QUICKLY AND CHEAPLY
Brands and agencies are asking what generative AI means for them. What can be automated? How can we create value? But as with any shiny new object, companies should proceed with caution.
...
What If the Right Person for the Role Is a Bot? Accountability in the AI Age Takes Center Stage
Any company naturally aims to fill each role with the right person. But if AI and automation eventually replace more than a quarter of all current jobs, as one survey suggests, might the right "person" be a bot? And if that's the case, how...
Why Boards Are Missing The Mark On Succession
As the final season of the hit HBO show "Succession" drew to its recent close, the world of high-stakes corporate leadership changes became the obsession of millions. In reality, most succession stories involve boards larger than TV's Roy f...
Change Is Good, But Don't Ignore Your Company's DNA
The best CEOs know that stagnation is death. That's why a company's ability to adapt and change is key. But just as important is respecting company culture. Both need to be in sync for long-term success.
Failure to walk this fine...
How Tech Leaders Should Approach Layoffs - and How to Build Trust With Remaining Employees
The layoff wave that rocked the tech industry has begun to recede, but with tech capital markets still locked down, layoffs, shutdowns and other tough changes are still in the offing for many companies.
Senior and middle managers gene...
It's Time To Junk Traditional Executive Recruiting Methods
In the past, recruiting practices for top executives simply required the right skills, experience and cultural fit. However, with the vastly changing tech world and the introduction of AI, a far more nuanced approach is needed. It's incum...
Using a Severance Package to Launch Your Own Business? Here's What You Need to Know.
Laid-off workers are using their severance packages to fund new businesses. That can be a smart move in a bumpy economy - with the right skills and a deliberate approach.
Some 4.4 million new businesses are started each year. A reco...
Crucial Questions CEOs Must Be Asking Pre-Earnings Season
Many CEOs have once again spent earnings season focused on the past - and often on the defensive.
Yet the best CEOs use moments like these to go on the offensive. They see them as opportunities to change the discussion from the pas...
Your Home Office Is Harming Your Quality of Life - Here's How to Fix That
With the onset of the pandemic and the ensuing lockdown, we suddenly had to adapt our living spaces to create makeshift home offices. Today, 30% of Americans<...
These 3 Approaches Are Key For Businesses To Avoid Being Eaten By AI
Given the deafening buzz in the six months since the public debut of ChatGPT, it can feel like we've entered an AI bubble. It's pretty much all my clients and contacts want to talk about.
A normal business instinct when a frenzied...
We need an 'us and them' work culture for the future
Until a few months ago it seemed like employees held all the aces in the job market, able to name their terms, refuse a return to the office and maybe get away with some quiet quitting.
How quickly the pendulum swings. Now we're se...
Three Questions CEOs Need To Ask To Avoid Technology Overreaction
I recently struck up a conversation with a hedge fund manager who told me his firm was focused heavily on mobility. I naively assumed he'd been betting on the rise of autonomous vehicles.
"No," he said. "They're just not ready for p...
Hybrid Work Is the Answer If You Want to Help Both Your Employees and the Planet. Here's Why.
While the debate over returning full-time to the office rages, one thing is worth further consideration: The five-day commute may be harmful to your people and the planet.
There's certainly value to being in the office, particularly a...
Real Estate Rethink: How CFOs Can Tackle the Company's Footprint Problem
Virtual engagement with customers and employees increased dramatically during the pandemic. And that change has stuck, to the surprise of some company executives.
It's not only employees who prefer a remote or hybrid setup. Companie...
Time to recruit
It's understandable that companies - and hiring managers - are on edge right now. Three US banks have collapsed, the tech industry has already laid off thousands of workers, and Goldman Sachs predicts a 35% chance there will be a recession in the...
Companies embracing ESG shouldn't run from workplace diversity - they should double down
The backlash against corporate ESG policies - or "woke capitalism" as some critics are branding it - may be seen within some companies as an excuse to relax already faltering efforts to promote diversity in their workforce.
Th...
Looking For A Successor? Don't Overlook Your CMO
CMOs were long the punching bags of the C-Suite. Woody Allen once said, "Humorists always sit at the children's table." And for many years, it seemed that marketers were seated right there beside them.
Then came the pandemic. An...
How Do You Drive For Results Now While Preparing For The Future? Avoid These Common Traps.
There's broad consensus among the CEOs I've spoken with recently: They agree they need to drive short-term performance, even as they continue their long-term transformation efforts.
Performance is crucial. Inefficiencies have buil...