Superfans and Microtribes-How brands can harness passionate consumers to drive growth

Professional Services
Written By Dev Patnaik

The keenly awaited prequel to Game of Thrones is out and fans are in rapture. But how much of that joy stems from the quality of the new show, and how much from viewers being able to bond with one another over their favorite franchise again? I wo

Dev Patnaik
Previous

The media narrative of colleges as out-of-control spenders needs to be debunked
Next

Colleges Can Change the Dynamics Plunging Young Men Into Crisis