If you’re reading this, you’re likely already an expert to your colleagues and existing clients. You foster high-trust relationships backed by years of experience, collaboration, and a proven track record of success. They know you’re an expert, and all is well.
All is well unless you want or need to grow your business and brand. If growth and new client generation are your priorities, you will need a way to share and build that expert status with people and businesses who don’t know you…yet. This is why you become a thought leader and cultivate a reputation as an “Expert.” Before we get into how to do that, let’s take a minute to talk about how modern professionals find and buy new services.
In 2024, people most often select new professional service providers based on either or both of two criteria:
1. Explicit Recommendation: Does someone I trust and respect recommend this service provider (i.e. a direct referral)?
2. Implicit Recommendation: Is there a trusted source to cosign on this provider’s position in my industry (i.e. a respected news, trade, or other organization)?
In short, if you don’t have an unlimited supply of the first criterion, success lies in accumulating the second. Enter the “Expert” (that’s you!)
In the past, busy professionals who have wanted to become public-facing experts and trusted thought leaders faced three critical challenges. These challenges, more often than not, were daunting enough to stop even the most accomplished among them dead in their tracks. They were:
1. What should we write about?
2. Who should/can write it?
3. Where/How can I get this published?
Or, more accurately:
1. What should we write about that is topical, interesting, and not just a regurgitation of articles already written?
2. Who should/can write it even if I have the ability, who has the time?
3. Where/how can I get this published somewhere that actually matters to my clients and market?
Have you tried to solve this? Maybe you’ve spent frustrating and expensive billable time creating, writing, and editing articles only to have them land nowhere. Or, perhaps you’ve hired expensive PR firms to help only to find that the outcomes and commitments just can't justify the costs.
The Expert Press has built a solution that answers all three challenges in an affordable and flexible blending of editorial talent and AI-age technology. Best of all, working with the Expert Press will allow you to focus on what you do best—sharing your expertise—while they handle the rest.
From ideation to creation to publication, The Expert Press ensures that your thought leadership content reaches the right audiences in the right places (guaranteed!), amplifying your voice and solidifying your reputation as an expert in your field. Let the Expert Press help you to show the rest of the market what your clients an colleagues already know.
Your “Expert” title awaits, and it’s a click away.
This article was contributed by Bruce Ditman. bruce.ditman@xp.news
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