Grow credibility and authority with XP.
Valuable expert insights make great news. XP’s platform matches an expert’s knowledge and business objectives to critical news topics. The interview process is fast and easy, and once an expert approves a bylined draft, it’s ready for placement in a news publication.
Our data-driven approach keeps brands and experts on top of the news flow with the XP Dispatch. Receive topical news assignments to choose from with supportive business logic and intel.
Use 30-minute structured interviews with newsroom editors to create bylined articles in specific content formats sought after by news publications and their readers, your audience.
The Expert Press has experience serving a broad range of industries. Learn more about specific industry use cases below.
After tracking key market data for unique opportunities, you’ll follow a streamlined process to getting published without major time commitments.
The XP Dispatch is the data-driven engine at the heart of expert news creation and publication. Through this platform, experts choose from bespoke topical news assignments that align their expertise and objectives to their target audience. The Dispatch assignments are delivered in a cadence tailored to fit each customer’s needs. This assures accuracy in the outcomes for both the business and the publications in which the articles are published.
Optimized expert news assignments
News intelligence
Complete your Expert News Profile intake and receive data-optimized news assignments tailored to your expertise and objectives.
Once you choose a news assignment, proceed with a structured 30-minute interview to create the article with XP newsroom editors.
The interview leads to a draft article. You get to decide on edits and tweaks before final approval.
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Here are a few use cases for industries that have built their authority on the power of expert news.
In a volatile global economy, competitive financial markets and services firms face a dynamic range of opportunities and threats. Distinguishing expertise is made more difficult with the proliferation of generative AI. XP provides a uniquely efficient pathway for experts to share their perspectives in a timely, relevant manner to their audiences. Be the smart money by demonstrating insights and expertise in the news.
Over the last two years, no industry has become more complex or more news driven. Fresh and unbiased insight is critically needed, making expert news an enormously powerful tool.
Insight, context, and a reliable sense of what's next are in short supply. Experts can help meet the news needs of key industry and consumer audiences while using their published articles to drive growth, funding and product stickiness.
From the pandemic-inducing discourse in schools, to a drop in college enrollment, the education industry uses XP to provide a richer, deeper, more contextual commentary about their solutions and perspectives … all placed in front of their key audiences in news publications.
Law and consulting firms need to show depth of experience to attract the attention of corporate GCs and C-suite members. Properly planned and researched expert news is a gateway to building trust and authority with customers and prospects.
In a volatile global economy, financial markets and services firms face a dynamic range of opportunities and threats. Expert news provides unique perspectives in a timely, relevant manner to your audiences.
Over the last two years, no industry has become more complex or more news driven. Fresh and unbiased insight is critically needed, making expert news an enormously powerful tool.
AI and big data are taking us all to places unknown. Insight, context and a reliable sense of what's next are in short supply. Experts can help meet the news needs of key industry and consumer audiences.
The times they are a-changin’. From the pandemic-inducing discourse in schools, to a drop in college enrollment, the education industry is crying out for richer, deeper, more contextual commentary and solutions.
Law and consulting firms need to show depth of experience to attract the attention of corporate GCs and C-suite members. Properly planned and researched expert news is a gateway to building trust.
“The Expert Press is a great solution for bringing visibility to A&M experts in their fields. The published articles have become foundational to our other marketing channels.”
“Our President and other leaders use XP to publish their perspective on critical topics in higher education. As a result, we have garnered some exciting and meaningful exposure for Denison that’s solidified our brand position.”
Your time is invaluable, that’s why XP is the right solution for your business.
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